Blog SEO is the process of using technical and on-page SEO techniques to increase your blog’s visibility in organic search. When using blog SEO, you have two primary goals:
- To make sure search engines can find and understand your blog posts so that they can deliver them to relevant searchers
- To make sure you’re writing relevant blog content that aligns with your audience’s needs and interests
The techniques used to do this are not altogether different from those you’d use to optimize the content on other parts of your site. As such, if you’re already an SEO practitioner, these strategies may be familiar to you.
The chief difference is that when you’re working on a blog, you’re explicitly using SEO to support an ongoing long-form content strategy. That means developing in-depth, informative, and relevant content that aligns with your audience’s needs and search intent and using the SEO tactics you may already know to help that content succeed.
Why is Blogging Important for SEO?
With every post you create and optimize, you can:
- Increase your visibility in organic search
- Establish your credibility as a trusted resource
- Build your site’s authority over time
Imagine you’re starting a B2C technology company. You want to help consumers understand their tech, use it more effectively, and solve problems without having to pay an arm and a leg for expensive repair services.
If you want to be successful, you have to get your name out there, so customers know you and prove that you’re trustworthy and knowledgeable in your field. Blogging can help you do that.
A well-maintained blog provides your site with a steady stream of brand new, original, quality content. Over time, as readers and search engines discover that content, you’ll begin to be recognized as a reliable source of information, which will help you rank higher.
